< Back to Tight Wraps general info
1. What is a vehicle wrap? A vehicle wrap is defined as a digitally printed self adhesive advertising
that covers or "wraps" your vehicle; usually for advertising purposes.
2. Will it damage my vehicle's paint? No. For the time that the vehicle is wrapped, the paint is actually
protected from minor abrasions and some UV exposure.
3. Do you help design the vehicle wrap? Yes. MAD Graphics can design the whole package, or we can work with your
own
artwork. Our trained wrap experts will consult with you to make sure that
your vehicle wrap is effective and stands out from the crowd.
4. How long do vehicle wraps last? A wrap can last four years or longer. All of our materials are of the
highest quality and will look great for years to come.
5. How do I take care of my vehicle wrap? Hand washing is recommended. High pressure washers and harsh chemicals
should be avoided. Many of our customers have occasionally used automated
car washes and have reported no problems, but this practice should be used
only occasionally.
6. When I sell the vehicle, can the graphics be removed? Yes. The graphics are manufactured with an adhesive that is easily
removable. An average sized sedan can be stripped within two to three
hours.
You can contract MAD Graphics to remove the wrap, or you may choose to
remove it yourself.
7. How are graphics put on the windows? Can you see through it?
This is called printed window perforation film; or "window perf". The
vinyl
is perforated with tiny holes that allow you to see through the adhesive
side. From the inside of the vehicle, visibility is similar to regular
window tint. Our window perf is laminated with an optically clear film
that
keeps dirt and water from getting in the perforation.
8. How much do vehicle wraps cost? Many things factor into wrap pricing. Size of vehicle, amount of graphics
coverage, and design time are taken into consideration. Curvy vehicles and
vehicles with lots of surface obstacles are more expensive. A Beetle or
Hummer is more difficult than a boxy Ford Econoline, for example. Full car
wraps are usually in the $3,000-4,000 range. Larger vans are in the
neighborhood of $4,000-4,750.
9. Why is a vehicle wrap a great marketing alternative? Because for a relatively small initial investment, you will reach
thousands
of potential clients every single day for years. Wraps get your message
out
24 hours a day, even when the vehicle is parked. Traffic jams are actually
turned into marketing sessions. A wrap can generate millions of
impressions
per year if strategically parked and driven on major roads.
10. How can I justify spending thousands on a wrap? Let's assume your $3,000 wrap reaches an average of 5,000 people per day.
Over the course of its 5 year life, you have spent the equivalent of $1.65
a
day to create over 9 million impressions! Marketing experts will tell you
this is a very cost-effective way to reach the masses. It would be
difficult
to find a more effective means of reaching more potential clients for less
money.
11. Do you pay people to wrap their personal cars with advertising? No. We are a manufacturer of turnkey vehicle wraps. Our clients contract
us
to design, print, and install a custom wrap for their vehicles. We do not
pay people to drive around with a wrap on their car.
12. What model of vehicle should I purchase for a vehicle wrap, and does
color matter? Any vehicle can be wrapped. Some are just easier and less expensive to
wrap
than others. Any vehicle that has smooth body panels and a minimal amount
of
curves works well. A vehicle with lots of surface obstacles will be more
of
a challenge. Some examples of good wrap candidates are the Scion XB, Mini
Cooper, Volkswagen Beetle, Honda Element, Ford Econoline, Chrysler PT
Cruiser, and Dodge Caravan. While more difficult, a Hummer H3 is a great
showpiece vehicle and looks impressive fully wrapped. Many of our
customers
have purchased older vehicles for less than $5,000 and had us wrap them.
By
the time we are finished, the vehicle looks almost new and our customer
has
an incredible marketing piece. Color is not important if we are doing a
full
wrap.
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